Schumpeter called it the "perennial gale of creative destruction": the force that builds new industries on the ruins of old ones. Innovation drives that gale. But managing it means making difficult choices under uncertainty.

What to fund and what to kill. When to explore and when to exploit. How to build a pipeline of new products, services, and AI-driven solutions while protecting your intellectual property. How to forge alliances, build platforms, tap into crowdsourced ideas, and meet industry standards, all while shaping the organisation and watching competitors who are doing the same.

Knowing when to give people autonomy to imagine new futures, and when to rein them in. Nurturing concepts, validating them, and driving them through to commercial sales or operational change. Enlisting employees, exciting customers, building capabilities that competitors cannot easily imitate — under a board that sets ambitious goals.

This simulation will challenge you. You will need to create and capture value using every tool you have, making trade-offs between competing goals where discipline matters just as much as creativity.

Get it right and you reshape an industry. Get it wrong and the gale sweeps you away. Can you shape the future?